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  • INTERNATIONAL SALES AND MARKETING

PROGRAM OBJECTIVES

Master's degree program International Sales and Marketing is a one year program. The program offers students the following:

  1. Building on the knowledge gained in first cycle studies as well as developing of skills through research activities, in order to advance the profession of prominent experts in the field of highly skilled international trade.
  2. Training to independently create and conduct surveys in international sales and marketing.
  3. Unique knowledge , particularly in the segments related to research methods in international sales and marketing, international market, comparative analyses, activities of international corporations and their basic marketing strategies, global brand management, choice of target markets and market introduction strategies; integrated marketing for international markets; control of sales and marketing; organization of international sales and management services, international distribution systems and managing customer relations.
  4. Efficient way to address problems in the field and stimulate creative thinking; earning competences in researching international sales and marketing, i.e. competences that will fill a significant professional void in the education profiles sought for by trade and marketing sectors.
  5. Employment opportunities in domestic and private and public sectors, trade companies, marketing agencies, publishing, etc., which have reported high demand for similar professions.

STUDENT LEARNING OBJECTIVES

  1. Students will gain the knowledge and skills required for understanding customer behavior.
  2. Students will gain detailed insight into segmentation and targeting strategies.
  3. Students will learn to develop comprehensive and efficient marketing plans.
  4. Students will learn how to develop socially responsible marketing plans.
  5. Students will gain knowledge on the effects of markets and political situation based on microeconomic activities.
  6. Students will develop skills for professional involvement and efficient work in multidisciplinary teams on various projects.

Master's degree program International Sales and Marketing offers comprehensive knowledge on branding, strategy, market research, customer behavior and global problems - the skills sought for by modern companies in recruiting new marketing staff. Students will receive diplomas accredited in the US, EU, Turkey and BiH, which is a unique investment in a successful marketing career that includes public relations, sales, branding, advertising as well as managing companies in industries such as sales, fashion, production, finance, tourism, food, electronics, etc.

CAREER PATHS

Management, entrepreneurship, banks, institutions for economic planning, NGO sector, public relations, branding, advertising, market research, strategic planning, etc. Employment opportunities are possible on local, regional and international level.

Enrolling students are required to have a four-year undergraduate degree from an accredited university.

The title earned upon completion of the program is:

  1. Master of International Sales and Marketing.

WHY AUBiH?

  1. American diploma
  2. U.S. accredited program
  3. New concept of education
  4. Smart classrooms
  5. AUBiH Online
  6. Live stream classes
  1. Classes in English
  2. Local and International professors
  3. Low tuitions
  4. Career-oriented studies
  5. Online textbooks
  6. Quality controlled lectures

MASTER'S DEGREE PROGRAM IN INTERNATIONAL SALES AND MARKETING

Master's degree program International Sales and Marketing offers students a chance for advanced learning following the completion of elementary studies and acquiring knowledge and skills required for successful management of sales and marketing activities in constantly changing economic currents and globalization. Students will be competent in understanding and adequately responding to issues such as economic growth, income and economic capabilities of customers, competition, political, legal and regulatory business environment, trade barriers, and others.

INTERESTED IN THIS PROGRAM?

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