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15. February 19
AUBiH Alumni Designed Groodvy

Graphic designer Admir Isaković created a fluffy and smiling mascot of European Youth Olympic Winter Festival 2019 (EYOF 2019), which was held in Sarajevo and East Sarajevo from February 9 to February 16, 2019. He worked on Groodvy's design for days and nights, and his mascot was selected as the best in public voting.

Isaković works for ViOriginal Groodvy's Lookia in East Sarajevo. He started working for this company as part of his junior internship while studying at the American University in Bosnia and Herzegovina (AUBiH). Over the past few days, he was extremely proud because Groodvy pleased many citizens and tourists, especially the youngest ones.

  - My team and I created Groodvy's original design in Networks. We had three different designs, and Groodvy was selected. While designing Groodvy, I was thinking about the most important elements of games and sports within them. I realized that it was snow because without it there would be no winter games. I decided that my design should be a snowball that would bring joy and hapiness to everyone, recalls Isaković his designing process.

Isaković points out that it was unbelievable to watch the mascot on the streets of the city and at the stadium in Koševo when the EYOF was opened.

  - I invested a lot of effort and love, and people recognized it in my mascot, Isaković said.

Before designing Groodvy, Isaković has done a lot. As a little kid, Isaković showed interest in drawing, and then for design. At AUBiH he improved his knowledge and skills, and his company Visia welcomed him warmly because he proved himself to be a great employee during his internship.

  - My education at AUBiH helped me a lot throughout my career so far. It helped me to get a job at this agency, and that is how I ended up in this mascot competition. I would like to thank Professor Branko Vekić who taught me everything I know about the design, and it helped me to design Groodvy as well. I think that AUBiH methodology of work and specific programs provided me with a significant advantage over other students doing similar jobs because I was working on specific things and in practice, explains Isaković.

The EYOF 2019 atmosphere was excellent, and Groodvy together with Vučko, the Mascot of the Winter Olympic Games held in Sarajevo in 1984, will become part of our history and remain one of the symbols of Bosnia and Herzegovina.

Watch the full interview at: https://www.youtube.com/watch?v=FWPLlU0Tf2c&feature=youtu.be